Trust me, when it comes to hair dye, I’m as picky as an amateur can be. I’ve been dyeing my hair red for 12 years, and I’ve managed to pick up a few tricks: I know exactly what to say to get the right shade (“copper tones, not purple”) and I’ve strategized how to reduce the damage for my single-process dye job (only color the roots and use a glaze on the ends).
But after all of those years of gaining expertise at the salon, I still wasn’t 100 percent satisfied with the results. My once-resilient hair had started to become dry and less vibrant, and the color seemed to fade within a week. So I decided to give organic hair color a try. Sure, the prospect was scary at first — I’m just as guilty as most people when it comes to equating “natural” with “less effective” when assessing beauty products. But after a little research, I discovered the Organic Color System and became intrigued.
Standard, non-organic hair dye is loaded with all sorts of questionably safe chemicals: ammonia, formaldehyde, sodium laurel sulphates and parabens, to name a few. Much of the research focuses on how the chemicals affect the salon workers who use them daily
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